J.Crew

Rebrandery partnered with J.Crew, one of the most iconic names in American fashion, to develop a series of brand identity concepts for their BloggerShere platform and execute a smooth transition into a refreshed visual identity across digital and in-store touchpoints.

Our work included creating a modernized logo and integrating branding across eCommerce platforms, in-store experiences, and social media assets, ensuring a seamless brand presence that speaks to both loyal shoppers and fashion-forward audiences. This refreshed identity helped enhance J.Crew’s position as a leader in fashion, lifestyle, and beauty, particularly among high-profile clientele and events throughout New York City.

J.Crew’s philosophy—great style begins with great design—is deeply rooted in their creative process. Every garment is conceptualized in their New York City design studio, where their team of designers sketch, drape, bead, and refine each piece by hand. The brand’s authentic, hands-on approach to craftsmanship and detail sets it apart in a crowded fashion landscape.

Rebrandery’s strategic branding support contributed to J.Crew’s ongoing efforts to evolve while remaining timeless, creating a visual language that resonates across digital, retail, and editorial spaces.