Think of your website like a building that needs landscaping. You’d hire gardeners to plant beautiful flowers, painters to keep the exterior fresh, and power washers to keep the sidewalks clean.

For websites, this “beautification” is called search engine optimization (SEO). It’s the process of positioning your website within the top ten search results on Google’s search engine results page (SERP) for specific keywords—terms your potential customers are typing into Google.

The top ten organic (non-ad) results on Google capture 88% of all clicks, with the #1 spot alone pulling in about 28.5%. Beyond the tenth listing, starting at #11, clicks drop to less than 1%.

SEO Services NYC: Adding Relevance to Your Website’s Online Presence

Imagine you own a beautiful building, but the grounds around it are neglected, overgrown, and uninviting. Even if the building is top-notch, few people will be willing to venture past the weeds to discover it. In the digital world, SEO is like landscaping, clearing a path that attracts people to your website.

SEO services in NYC focus on making your online presence more appealing and accessible to visitors and search engines alike. Here are the essentials:

Keywords: Keywords are the specific terms people type into Google that should align with your content. These words reflect what your audience is searching for, and by focusing on them, you position your website as the answer to their questions.

Optimized Blogs: Posting SEO-optimized, informative blogs around these keywords boosts your website’s relevance and visibility. When you provide valuable content that answers user questions, you’re helping Google deliver what searchers are looking for. High-quality, consistent content is the foundation of effective SEO company in NYC.

Local SEO: For businesses with physical locations, it’s essential to rank highly in local search results, so people nearby can find you. Local SEO agency in NYC makes your business a standout in your area, attracting customers who are also close to home.

Google Business Profile: Think of this as the digital version of the Yellow Pages. By registering your business on Google, you ensure accurate, up-to-date information, which builds credibility and helps Google recognize your business as legitimate and relevant.

Backlinking: Backlinks are like digital referrals, showing Google that your content has value. When reputable sites link to your content (and when you link to other authoritative sites), it signals that your website is a trusted source, enhancing your SEO and reputation.

SEO, like property maintenance, requires regular upkeep. Just as you wouldn’t mow the lawn only once, ongoing SEO efforts keep your site fresh and relevant.

You could dive into these strategies yourself, or save time by letting us handle your SEO with our comprehensive services to keep your website at the top of search results and maintain its appeal.